Up to....

Some supplier of broadband has been taken to task recently by the Advertisimg Standards Authority for claiming 'upto 8 megabits a second' speeds. The ASA said that, while occasionally 8 mbs might be achieved, a lower speed was more typical and accordingly the ad should be changed.

"Up to..." is one of those advertising terms that one has got so used to it hardly registers when it masks an actual untruth. I suppose along with its cousin "From..." it's the mainstay of all cut-price 'come-ons'.

So what is one supposed to make of the slogan painted onto the side of many of Cardiff's new 'bendybuses'.

"Upto every five minutes".

The ASA could have a field day with that one.