Last week in our online lecture series in Cardiff, Pete Clifton - Head of BBC News Interactive, aired some of his thought about how his online journalists might in future get closer to the rest of the BBC's journos. He's apparently developing a strategy for future integration which might, quite conceivably, be a strategy for deleting his empire; subsuming it into the general run of what BBC journalists do.
How interesting that today's speaker, Sarah Radford from NewburyToday - the award winning web presence of a weekly Berkshire newspaper, brought along a video of her boss, Martin Robertshaw, describing almost exactly the same organisational, managerial issue.
From one end of the online spectrum to the other - the issue is the same. And I'm sure neither Sarah nor Martin, with their twenty or so journalists, would mind being described as being from the other end of the spectrum to the BBC with its thousands of hacks.
How do you integrate the online operation into the traditional "day-job"? Those who get it right will have a profound impact on the working lives of all today's journalism students.
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